New Balance Apparel (Tokyo Design Studio)

Ask: Craft a campaign that shows consumers that New Balance’s apparel line is just as fashionable as their footwear.

Insight: New Balance’s apparel line is one-dimensional, lacking the design and utility that makes a sportswear brand trendy. 

Solution: Introduce New Balance’s “Tokyo Design Studio” sub-brand to the United States to offer consumers a hip, versatile alternative to standard New Balance apparel.