New Balance Apparel (Tokyo Design Studio)

While New Balance’s footwear line has seen immense growth over the last decade, their apparel exists as the younger brother of the brand and is waiting on an invite to the big kids table. New Balance’s Tokyo Design Studio sub-brand gives Gen-Z runners everything they want from their athletic apparel. Only problem? New Balance TDS is a Japanese-exclusive. That is until now.

Designers: Kylie Sagon, Lindsay Rogers

Copywriter: Me

Account Manager: Kiana Burns

Jack of All Trades: Aidan Morgan

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