PeaceHealth Rides

Ask: Create a set of prints that grab college students’ attention and introduce them to the PeaceHealth Rides brand.

Insight: University students in Eugene, Oregon, aren’t aware that PeaceHealth Rides’ discounted student membership makes it the most accessible ride in town. 

Solution: Place physical and digital graphics adjacent to campus that boast PeaceHealth Rides’ position as the most sustainable and affordable way for students to explore Eugene.