PEN America “Life Imitates Literature”
Ask: Create a social campaign promoting PEN America’s fight against literary censorship.
Insight: PEN America’s social content lacks interaction due to their agreeable, one-dimensional messages that fall flat in a medium that thrives on the eye-catching and controversial.
Solution: Own the censorship and controversy that encompasses their mission and leverage it to get social media users to realize that the influence of literature goes far beyond the classroom.
Press Play To Reveal The Content Behind The Blur
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