Yardmax
Culture runs deep in the blades of emerald that define the United States. However, while American’s have treated lawns like their own children for hundreds of years, yard care brands are yet to acknowledge this historic affinity. In this campaign, Yardmax aims to be the first brand to utilize this culture and remind Americans that the best mowers aren’t powered by electricity, but rather sweat, gasoline and a little bit of oomph.
This Country Was Built On Great Lawns
Defining Lawncare
Art Director: Charlie Nguyen and Jose Carrillo
Copywriter: Will Lober
Inspiration: Hank Hill